Tuesday, 15 July 2014


Do BTL Agencies In Delhi Help Drive Business To the Next Level?

Apart from brand awareness and promotion campaigns, BTL or Below The Line advertisement helps drive business by reaching out to potential customers where the traditional media can't enter. BTL agencies in Delhi are working really hard to offer customers measurable results. Here's how.

BTL is a budget-friendly advertisement method. Above The Line or ATL couldn't reach mass people in rural areas where there's a huge problem of electricity or no internet connectivity; a well thought through BTL activity could hit the bull's eye. However, the role of BTL agencies is undeniable. In fact, they ideate, conceptualize and give the plan a shape to present something useful in an interesting way.

The top BTL agencies in Delhi are a dime a dozen. But, those who really help your word-of-mouth reach the masses are a few. Of the few, Blazewell is noted for its innovative thought making process, first-of-one-kind planning and seamless execution of strategies.

With a team of seasoned advertisement experts, prolific copywriters and market analysts, Blazewell, a famed BTL agency in Delhi, helps businesses in multiple ways. Top 3 benefits are below-

1. Brand Creation-

BTL helps reach people in real time and creates a brand while bridging the gap between the market and the supply.

2. Direct Impact on Sales Revenue-

Tangible things are more believable than those beyond the reach or takes time or effort to experience in person. A products display/ demo or a road show helps connect with people and once they start believing a business, the ball is set to roll.

3. Feedback-

Your business is all about what your customers say about it. With this real time programs, business receive feedback from customers. It helps make new strategies that multiplies the chances of achieving long-term goals.

To Conclude-

Despite the presence of TV, Print media, Internet and mobile devices, there are places and time when reaching the end customers is a big challenge. BTL agencies in Delhi helps discard the vacuum between the targeted traffic and business by planning engagement program in real time and in real life. Give it a thought and see the difference.

Thursday, 22 May 2014

Organize a Grand Event with Blazewell

With every passing day, the demand for an event planner is going up. The reason is simple: Organizing and executing an event properly is a hectic task since it needs proper management and planning. This is why people are looking for event management services to make their event a grand success. This article describes the key roles of the best btl agencies in delhi and event management companies in making an event successful.

Planning smart in order to execute an event smooth and without any interruption needs proper management and a systematic and organized process. Be it a wedding party, or a sport tournament opening, or a business conference- a well thought through plan matters a lot.
The process of event management typically involves identification of target audience, formulating a concept, planning logistics as well as coordinating and executing the entire process related to an event.

The role of event management companies comes into picture when business organizations and other groups want to arrange events to promote their services or products, develop relationship with customer by engaging them, raise capital or celebrate an occasion. With event management companies’ post-event analysis and an assurance of a return on investment, the clients get a driver that keeps them afloat.

It is known for hosting and organizing events, starting from small private family functions like weddings or birthday parties to large-scale international events like conferences and major sport events like the Asian games, film festivals that virtually represent the image of a whole country. Blazewell's adept professionals take care of all the essential aspects of an event right from the venue selection to  decoration and other arrangements.

Best Sport Management Company in Delhi:

At Blazewell, the professionals strive to plan the sport events in a precise way to make it a grand success. Everything will be organized, prepared and coordinated based on client's preferred budget. The company provides clients with essential facilities, such as football field, cricket ground (day-night), table tennis, lawn tennis fields, basket ball court, badminton court, and even an in-house swimming pool. All these rented properties are provided to the clients on request.

Wednesday, 16 April 2014

Blazewell Helps You Increase Your Product's Market Demand

Sustainability and innovation are the two mantras that make a business a success. In order to capture a lion market share, every business strives to increase the demand for their services and products by implementing effective market strategies.

The main focus is on how to showcase their products to the customers. To succeed in their endeavor, they try to reach more and more customers. They start publishing ads in newspaper, magazines, or promote ads on TV or radio programs.

Still, there are unsolved queries such as:

  • Is this kind of brand promotion affordable for a small business?
  • Can a small business bear the expenses of TV ads endorsing celebrities?

Well, it's a big no. Brand building promotions for a business needs a new, cost-effective and customer-engaging platform. This is where the importance of hiring a BTL activation agency lies.



The BTL activation agencies play a significant role in promoting your brand

  • They offer a cost-effective solution to engage customers.
  • They provide their clients with smart and simple marketing strategies and appropriate promotional tools that help them connect to their target customers and introduce the newly launched products directly.
  • They specialize in making effective brand awareness program to promote their products and services.

What are the qualities of a BTL activation agency?

At a BTL activation agency, you will meet marketing experts. They will provide you with the most innovative marketing ideas. By using relevant marketing tools, they will help your brands connect to the maximum target audience. A popular btl activation agency handles all types of BTL activations like mall promotions, on road shows, RWA activities, product launch, sales promotion, dealer meets, communication meets etc. They don't simply execute activations; rather the entire idea is conceptualized, and strategically executed. In this way they help their clients get maximum exposure and response.

In Delhi, Blazewell Events is one of the renowned BTL activation companies. It is a professional event management company where you can get all types of service related to BTL activation. Apart from BTL activation, you get the services related to event planning, event management and event marketing services for personal events, corporate events, marketing events, conferences, exhibitions, consumer shows, product launch, etc. Blazewell Events, being one of the top budget-friendly BTL activation agencies in Delhi, helps both small and big companies to create a brand awareness campaign.

Monday, 23 December 2013

Top 7 Tips For Planning An Event with Blazewellevents

Planning an event poses good challenge whether it's small, medium or big. It needs a long-term planning, preparation and scheduling at the right time. You have to incorporate a voluminous responsibility to organize a smooth and praiseworthy event.

Find a space

First and foremost thing is to find a space BEFORE settling on and publicizing the date. Many people decide the date of event and get it printed on the invitation card before setting a place. It may put you in hassle situation. You should begin your planning around a specific date, only to find that there is no availability on-campus, or at other venues they want to hold their event.

Develop game plan


It doesn't matter the type of event you’re planning. Map out a game plan. Decide the objective of your event; whether you are launching a new product or introducing a new service to customers. If your end goal is to be presented before a group of executives, make your strategy. Look at your ideal audience; make a list of messages you would like to deliver to resonate with them and finally how you are going to measure outcomes. Be sure that all steps you are taking lead to end result.

Send message

Inviting target audience is the first component of a successful event. Get the invitation card that should provide the invitees specific details - who, what, where, when, why, and how. Make sure that the card contains street addresses, parking information, and suggested attire. Also, ensure that the attendees get a hint of what is to come through the invitation, whether it is a particular theme or color scheme.

Be Observant
Be attentive of religious festivals. Don't organize your corporate event on the same day as a religious holiday. Be observant and sensitive to fare restrictions. Prepare for accessibility issues. 

Decide Budget
Don't feel shy or hesitate in negotiating prices or getting additional quotes from other florists, decor companies, or caterers. Remember, competition means finding ways to save more.        

Check Uncertainty

Be prepared for the back-up arrangement for everything. Main focus should be being able to communicate quickly with your target market in the case something unexpected goes.

Execution of the event

Once everything is done, It is now time to execute. Execute the event as per the game plan decided earlier. A back up team must be ready for any ups and downs, Allocation of work should be proper, Right person must be at the right place at the right time to minimize the loopholes or to proper flow of the event.